Marketing and Technology - About MTG page

Meatingplace • Poultry • CarneTec

A Radical New Media Approach Yielding Results You Can Measure

If you think all trade media are pretty much the same, think again. At Marketing & Technology Group, we threw away the book on traditional trade magazines, Web sites and seminars three years ago. Today we have an innovative, proven model yielding measurable results for our advertisers—a model that plays to the comparative strengths of print, electronic and live-event media and allows each to shine.

For example, the Internet has energized the entire media and marketing landscape. Yet most trade publishers continue doing things the same old way. Not us. We have embraced the change and revolutionized the way the red meat and poultry decision-makers get their information. And we have reintroduced accountability to advertisers by reporting exactly who sees their ad, who clicks through and who requests more information about an advertiser’s product or service.

News is only news when it is timely, so we took it out of the magazine and now deliver it twice a day via e-newsletter. And our news isn’t just cut-and-paste. It’s researched, written and delivered by a team of news professionals led by the former Reuters North America Managing Editor, Janie Gabbett.

Searchability is another great feature of the Internet, so we created a searchable online database of how-to technical articles and new products and equipment for processors. Now when someone is looking for a new source of supply or an answer to a technical issue, they go directly to our Web sites.

That’s cool, but what does it mean to you? Did I mention that every person who visits our Web sites has to register to enter? That means we can provide you with the name, title and company name of every person who sees your ad and clicks over to your Web site. If they request more information on a product or service that you offer, we will send you their full contact information, instantly, via e-mail. Truly measurable results. Are you beginning to see the difference?

So, with all those bells and whistles online, what’s left for print? How about business magazines, not trade rags, focused on the big issues that drive our readers’ economic engines. Written by a team of top-flight business journalists, led by Lisa Keefe on Meatingplace and Yvonne Vizzier Thaxton on POULTRY. Publications that our readers can depend on for well researched and executed features on thought leaders, compelling industry issues and insights into progressive companies. Really good, insightful stories—not PR puff pieces.

But what about all of the usual metrics you use to compare magazines? Sure, we can talk about having the only species-specific publications, Meatingplace for red meat and POULTRY. Or we could boast about our 30,000+ combined circulation, that is more than 5,000 greater than our next closest competitor.¹ We can even boast that we reach every USDA and State inspected plant and have a BPA audit to prove it.² Any way you cut it, we deliver both quantity and quality to our readers and advertisers.

Our mission isn’t only to inform, but to educate the industry. And we know that sometimes there’s no substitute for face-to-face networking and learning. That’s why you will find us working with leading institutions, such as the University of Georgia, Auburn, Texas Tech, Mississippi State and the University of Arkansas to deliver interactive, hands-on educational workshops. We also work closely with the top industry associations to develop and present cutting-edge seminars at the Worldwide Food Expo and International Poultry Expo. And, most recently, we’ve introduced our own events, like the recent product innovation session, Value Cuts Summit, that brought the processors and foodservice communities together to explore high-margin opportunities to menu beef, pork and veal.

Habla español? We reach far beyond the United States and Canada and into the Latin American market. CarneTec is our 16-year-old brand that delivers great information in print, online and in person.

Looking for a real return on your advertising investment? Intrigued by our radical new approach that delivers measurable results? Take a look at our brand specific information below and then let’s talk about your business.

For more about Meatingplace – Click Here

For more about Poultry – Click Here

For more about CarneTec – Click Here

For more about Marketing & Technology Group Events – Click here

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¹Source: June 2008 BPA Circulation Statements for Meatingplace, Poultry, The National Provisioner, Meat & Poultry & Watt Poultry USA.
²Source: June 2007 & June 2008 BPA Census Audit Reports for Meatingplace