About the staff

Editorial Expertise

The dedicated editorial staff of CarneTec Brasil has decades of industry-specific experience in the Latin American meat and poultry industries. CarneTec Brasil covers the stories, the issues, the people, the equipment and trade shows that matter most to Latin American meat and poultry industry leaders.

Editorial staff

Ana Elia Rocha de McGuire, Senior Technical Editor

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While continuing to build the CarneTec franchise, Ms. McGuire also shares her meat science and technical expertise company-wide, overseeing the technical direction of the entire slate of technical articles deployed on our English, Spanish and Portuguese websites. Prior to applying her expertise to CarneTec magazine for the last 12 years, Ms. McGuire served as Quality Assurance/Operations Control Manager for two Mexican poultry processing companies; Grupo Buenaventura in Chiapas, Mexico, and Grupo Genera in Monterrey, Mexico. Ms. McGuire holds a Master’s degree in Food Science from Kansas State University and a B.S. in Human Nutrition and Dietetics, Nuevo Leon State University, Monterrey, Mexico.

André Sulluchuco, Managing Editor, CarneTec

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Mr. Sulluchuco manages the Carnetec online newsletter and is a regular writer for the quarterly print magazine. He is a seasoned news journalist who has reported on U.S. physics research, design and electrical engineering, as well as wireless broadband developments in Europe. He most recently served as deputy editor for a UK-based monthly magazine, where he covered the Latin American construction sector. His line of work has led him to Brazil,Mexico and the Caribbean where he wrote on the latest industry trends, technologies and services. He holds an M.A. in Social Sciences and B.A. in History, both from the University of Chicago.

Editorial Management

Mark Lefens, President & Editor In Chief

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In 1993, Mr. Lefens saw a need for more targeted meat and poultry industry information and founded Marketing & Technology Group. Prior, Lefens held senior editorial and publishing positions with several other meat industry publications. Having spent nearly three decades immersed in the meat and poultry industries, Lefens is a recognized authority on industry trends and issues.

Bill McDowell, Vice President & Editorial Director

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Mr. McDowell is responsible for overseeing editorial operations for several award-winning publications, including Meatingplace, CarneTec, Plate and HOTELS. Previously, he was editorial director of the Food & Beverage Group at VerticalNet and associate publisher/editor-in-chief of Chain Leader. Other editorial stints include senior editor at Advertising Age.