Be Where Your Customers Are:
Making the Case for Integrated Marketing

At Meatingplace, we invest in the best people, resources and technology, so we can deliver the finest, award-winning editorial content to our readers in the format they prefer. This provides our advertisers with the largest audience of qualified buyers and the highest value for their advertising investment. We help you reach your customers where they are by providing print and online content, as well as live events that place your customers directly in front of you and your products.

Meatingplace gives you the biggest bang for your advertising buck by putting you in front of 33,242¹ unique print and online subscribers and providing you with the most advanced tools to reach them. Meatingplace is the hands-down leader when it comes to providing you access to the biggest possible audience. Other industry publications’ circulation may be similar, but these publications have little activity and audience in the online arena. In today’s competitive market, you can’t afford to focus exclusively on print media; you must tap into both print and online to achieve maximum reach. Meatingplace enables you to do just that.

We are your one-stop-shop advertising solution for reaching your customers across multiple media platforms: print, web, mobile, tablets, webinars and live events. We provide such unique, innovative online advertising tools as contextual ads and profile-based targeting so that you can efficiently reach only those specific customers you want to access. These targeted options ensure your advertising dollars are used optimally and cost effectively.

At Meatingplace, we understand that it’s all about producing measurable results. Our registered membership system enables us to provide you with sales leads containing full contact info. All the pertinent details – name, title, company and contact information – are collected and provided to you, the advertiser in easy-to-use monthly reports. Our sales leads are not a list of “purchase-intent-leads” like some magazines offer; rather they are inquiries from readers that ask to be contacted specifically by your company.

You’ll receive detailed contact information for every buying influence member who saw your ad, clicked to visit your website or watched your video. Our newly revitalized lead system gives online advertisers multiple ways to interface with customers via video, web and real-time sales leads. On the print side we also provide measurable results: Twice a year, Harvey Research and Readex Research survey readers of our print magazine and provide analysis of how effective your ads are to readers.

Here’s the bottom line: At Meatingplace, we’ll help you reach more of your customers and sell your products or services more efficiently and cost effectively than ever before. To find out how Meatingplace can add value to your advertising strategy, contact your account executive or the Publisher, Bill Kinross at bkinross@meatingplace.com.

1 Publisher’s Own Data, June 2011