Be Where Your Customers Are:
Making the Case for Integrated Marketing

Meatingplace strives to provide measurable results on all our media platforms, including print. Toward that end: twice a year (in January and August), we employ outside companies to conduct readership studies so you the advertiser can see how effective your marketing messages are with Meatingplace readers. By advertising a half page or more in the January and/or August printed issues of Meatingplace, you can participate in these studies at no additional charge.

Harvey Ad-Q Study (January print issue of Meatingplace) Meatingplace in Print readers are surveyed with respect to the features of your ad. As an advertiser, you receive a detailed findings report and respondents’ verbatims regarding your ad. You receive answers to such questions as:

• Who's reading your ad?
• How does your ad compare with others?
• Did your ad reach buyers?
• What was the overall performance of your ad?
• How do page size and color impact readership?

Readers' answers to these questions can help you tweak your future advertising efforts to make them more effective. The Harvey Ad-Q Study is one more measurable way Meatingplace ensures you get maximum return on your advertising investment.

Readex Ad Readership Study (August print issue of Meatingplace)
In the Readex Ad Readership Study, Meatingplace in Print readers are interviewed regarding their perceptions of your ad with respect to these attributes:

• Was it attention getting?
• Was it believable?
• Was it informative?

Readers' answers to these questions give you valuable input that can help you develop more effective ads so you get optimal use of your advertising dollars.