A Radical Media Approach
Yielding Measurable Results
The Meatingplace brand is represented in print, webinars, live events and online at Meatingplace.com.
Meatingplace in Print provides the greatest reach into the red meat and poultry industry with a subscriber base of 25,0001. By adopting a radical new media model in 2006, time spent reading the publication has bucked the trend and grown by 10 percent2. The model moved news, how-to technical information and new products to the Web site, focusing the print publication on strategic issues and insights driving the industry.
Meatingplace produces targeted webinars and live events that educate and inform the audience. Webinars are often opportunistic, with timely information on pressing issues. Live events are conducted at leading trade shows or can be stand-alone events, such as the Value Cuts Summit. Sponsors connect their brand to the subject matter and are also rewarded with hard sales leads of highly interested buyers.
Meatingplace.com has nearly doubled its membership over the past four years to more than 21,000 registered buying influence members3. Because we require registration, advertisers receive measurable results in the form of monthly reports detailing the name, title and company name of every buying influence member who saw their ad or clicked through to their Web site. Advertisers also receive hard sales leads, in real-time, with complete contact information.
1 Source: Publisher’s Own Data.
2 Source: 2006 & 2009 Harvey AD-Q Publisher’s Reports for Meatingplace & Poultry magazines
3 Source: Publisher’s Own Data
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